While the lawsuit has not yet been confirmed, government officials have told the media that the Justice Department plans to challenge Google’s monopoly practices.
The federal government is allegedly preparing another antitrust lawsuit against Alphabet Inc., the parent company of the search giant Google.
Bloomberg.com reports that the Justice Department recently “expedited” an investigation into Google’s digital marketing practices.
The investigation focuses on the far-reaching market power of Google, according to The New York Times. While the agency has publicly refused to comment on its investigation, sources familiar with the investigation told the Times that the Department of Justice has begun calling additional third party witnesses.
The government has also made mass inquiries about documents and asked for interviews.
The Justice Department is expected to file an antitrust lawsuit later this year.
However, the agency did not respond to the Times’ request for comment.
In the meantime, Google has consistently claimed that it engages in fair market practices. For example, Google has stated that it does not keep its position in the market by buying up the competition – rather, Google insists that its dominance is due to the value of its products.
If the Justice Department files another lawsuit before the end of the year, it will be the second time the federal government has sued Google in the past 12 months – the agency filed another lawsuit in October 2020 claiming that Google has its “monopoly on the Internet search “abused” in order to displace potential rivals.
The US Department of Justice headquarters. Image via Wikimedia Commons / user: Coolcaesar. (CCA-BY-3.0)
While Google denies wrongdoing, the New York Times notes that dozens of media houses, advertisers, and tech companies have accused Google of engaging in anti-competitive practices.
Google, according to the Times, “ran various parts of digital advertising auctions, including buying ads for marketers and selling ad space by publishers.”
Earlier this year, the Justice Department began investigating allegations that Google and Facebook had conspired to rig such online auctions.
While Texas has already filed an antitrust lawsuit suggesting that Google is “abusing” its competition, it remains to be seen whether the Department of Justice will file its own complaint or whether Texas and other state governments will join in existing litigation.
As LegalReader.com has already reported, Google is faced with numerous lawsuits. While the federal government and some states accuse the company of monopoly behavior, consumers claim that Google is violating data protection law.
In mid-August, Google made changes to its private browsing mode – called “incognito mode” – to better describe what this feature does and what it doesn’t.
However, as 9to5google.com notes, the updates from Google in “Incognito Mode” do not really explain the type of data Google collects and gathers from people who browse the Internet in private mode.
Google Chrome is redesigning the incognito tab, possibly in response to a $ 5 billion lawsuit
Ministry of Justice to speed up inquiries about Google advertising
US DOJ prepares Google antitrust lawsuit over ad tech business