Legal Law

Biglaw firms merge, ULTIMATE misses the branding alternative

The Biglaw merger between Holland & Knight and Thompson & Knight, announced in April, was agreed by both companies. The binding is scheduled for August 1st. The new company even has a name – Holland & Knight.

Well, hopes the new mega company will pass the catchy Knight & Knight. Or even Knight Law. It was always a long way from each of the second-named partners somehow appeared at the top of the imprint due to a peculiarity of the merger partner, but those who imagine new and fun branding opportunities can still dream.

The joint declaration of the companies on the merger:

Holland & Knight and Thompson & Knight have agreed to merge on or around August 1, 2021. The combined company will operate under the name Holland & Knight. It will have around 1,600 lawyers and other professionals in 30 offices around the world. The announcement follows the positive votes of the Holland & Knight Directors Committee and the Thompson & Knight partnership, and the signing of a definitive merger agreement by both companies. More information about the merged company will be released upon completion of the merger.

And another advantage of the merger: increasing 2Ls will no longer confuse the two & Knight companies embarrassingly.

Nicely done.

Kathryn Rubino is Senior Editor at Above the Law and host of The Jabot podcast. AtL tipsters are the best, so please contact them. Feel free to email her with tips, questions, or comments and follow her on Twitter (@ Kathryn1).

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